MÁRKA Summer Promo Campaign

This is an easy and colourful promotion with the ‘Let’s go to summer’ CTA, where participants can win exotic holidays, summer accessories and 12 million HUF as the main prize.

The campaign had a diverse appearance nationwide, mainly outdoor billboards, city light and underground posters etc.

A couple of special full tram stop branding was also set in the capital.

The tram stop brings the user to a holiday scene, where he can symbolically put his feet on the sand, printed on a floor sticker. There are selfie spots around, with footsteps and summer accessories in the sand, which invites people to be part of this scene. Palm tree stickers set on the transparent rooftop provide palm tree shadows on the floor, and the sea atmosphere audio played through the city lights enhances the exotic feelings.

The main surface of the promotion is the promotional microsite, where users can upload the promotional code and get more familiar with the attractive prizes.